In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
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In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
227. Stop Selling Ingredients, Start Selling Solutions How to Rethink Your CPG Brand Messaging
Startup To Scale
23 minutes
5 months ago
227. Stop Selling Ingredients, Start Selling Solutions How to Rethink Your CPG Brand Messaging
When I launched my first brand, I made the mistake a lot of founders do—I built the entire brand around a hero ingredient. We were called TeaSquares, and yep, the name locked us into tea and a square shape, which made it tough to grow beyond our initial idea. In this episode, I’m joined by Adam Feller, founder of Avidity Creative, to talk about why leading with your ingredient can actually hurt your CPG brand. We unpack how to focus your messaging on what customers actually care about—and it’...
Startup To Scale
In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
