Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
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Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
228. Building a Brand While Raising a Baby: Minky Muffins’ Journey to Product-Market Fit
Startup To Scale
27 minutes
5 months ago
228. Building a Brand While Raising a Baby: Minky Muffins’ Journey to Product-Market Fit
Angie Kaminky launched Minky Muffins just months before giving birth—and never stopped moving. In this episode, we dive into the reality of launching a food brand while navigating parenthood, production challenges, and early retail wins. A must-listen for founder-parents balancing growth and grit. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us...
Startup To Scale
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
