Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
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Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
236. Pitch Perfect: How to Fund Your Startup with Kat Weaver, Founder of Power to Pitch
Startup To Scale
23 minutes
2 months ago
236. Pitch Perfect: How to Fund Your Startup with Kat Weaver, Founder of Power to Pitch
If you’ve ever wondered how to get funding for your startup without giving away all your equity, this episode is for you. I’m joined by Kat Weaver, founder of Power to Pitch, who helps early-stage founders master their message, win grants, and pitch with confidence. Kat turned her own scrappy startup into a six-figure business by winning pitch competitions—and now she teaches others how to do the same. In this episode, we break down: How to find and win non-dilutive grantsWhat makes a pitch i...
Startup To Scale
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
