In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
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In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
237. Innovation that Wins: Smarter Risk-Taking & Packaging Insights with Christy Lebor of Smashbrand
Startup To Scale
21 minutes
2 months ago
237. Innovation that Wins: Smarter Risk-Taking & Packaging Insights with Christy Lebor of Smashbrand
Innovation is a buzzword in the food and beverage industry—but for emerging brands, it can be the difference between thriving and burning out. In this episode, Christy Lebor, Partner at SmashBrand, breaks down a practical approach to innovation that helps founders move beyond gut instinct into consumer-driven decision making. We’ll explore: How to avoid taking the wrong risks as an emerging brandWhy consumer testing—before launch—is your best insurance policyWhy packaging isn’t just design p...
Startup To Scale
In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
