Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
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Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
238. From Chef to Quinoa Milk Pioneer: How Kyle Stoulil is Shaping the Future of Plant-Based Dairy
Startup To Scale
13 minutes
2 months ago
238. From Chef to Quinoa Milk Pioneer: How Kyle Stoulil is Shaping the Future of Plant-Based Dairy
I sit down with Kyle Stoulil, founder of Kyle’s Organics, to explore how a trained chef turned his home-kitchen experiments into a pioneering brand in the nut and seed milk space. From the creation of his quinoa milk to developing clean-label nutrition bars, Kyle shares the story of building the brand, the strategic choice behind quinoa, and the realities of marketing two very different product lines under one umbrella. If you’re a founder navigating a crowded category, wondering how to stand...
Startup To Scale
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
