You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
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You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
239. Better Sour: Reimagining Candy with Global Flavors
Startup To Scale
18 minutes
3 months ago
239. Better Sour: Reimagining Candy with Global Flavors
I sat down with Semira Nikou and Bella Hughes, co-founders of Better Sour, to share how they’re redefining the candy aisle with bold sour flavors inspired by their roots in Hawaii and Iran. We talk about scaling into 4,000+ retail doors, building a new category, and the lessons they’ve learned along the way. Sponsored by Highbeam – The financial platform built to protect and empower modern brands. Highbeam is a founder-focused cash and banking platform. With FDIC-insured accounts, high-yield...
Startup To Scale
You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
