In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
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In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
239. Better Sour: Reimagining Candy with Global Flavors
Startup To Scale
18 minutes
1 month ago
239. Better Sour: Reimagining Candy with Global Flavors
I sat down with Semira Nikou and Bella Hughes, co-founders of Better Sour, to share how they’re redefining the candy aisle with bold sour flavors inspired by their roots in Hawaii and Iran. We talk about scaling into 4,000+ retail doors, building a new category, and the lessons they’ve learned along the way. Sponsored by Highbeam – The financial platform built to protect and empower modern brands. Highbeam is a founder-focused cash and banking platform. With FDIC-insured accounts, high-yield...
Startup To Scale
In this episode, I sit down with Joon co-founders Cody Allen and Alexandre Bennet to talk about how they turned a 300-year-old family pistachio recipe into one of my favorite new snack brands. We dig into how they chose pistachios, grew into 1,000+ doors in just months, and built a brand that stands out in a crowded snack aisle. If you’re a founder who loves a good origin story and wants the playbook for smart, fast growth, you’ll want to hit play on this one. Startup to Scale is a podc...
