Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
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Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
240. Behind the Scenes at Little Spoon: Scaling a Perishable Supply Chain
Startup To Scale
18 minutes
1 month ago
240. Behind the Scenes at Little Spoon: Scaling a Perishable Supply Chain
I sat down with Garrett Otondo, Director of Strategic Operations at Little Spoon, to explore how their team scaled from DTC to retail while shipping 30,000+ fresh meals each week. We cover: Cold chain packaging + logisticsData-driven demand planning to reduce wasteHow Owlery streamlined freight and retail launch👉 Need help managing freight? Owlery is one of our partners and they’re offering CPG founders a 60-day free trial with a dedicated success manager to help you get set up and strea...
Startup To Scale
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
