Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
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Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
245. How to Use Consumer Testing to Build High-Performing Packaging with Michael Keplinger of SmashBrand
Startup To Scale
22 minutes
1 week ago
245. How to Use Consumer Testing to Build High-Performing Packaging with Michael Keplinger of SmashBrand
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
Startup To Scale
Most founders design packaging based on gut feeling — not data. But what if you could know, before launch, exactly how consumers will respond? In this episode, I chat with Michael Keplinger, Managing Partner at SmashBrand, about how to bring the consumer voice into every stage of brand-building. We dive into the psychology behind the 3–13 second decision window, how packaging roles differ between e-commerce and retail, and how to create a testing roadmap that fits a startup budget. Michael sh...
