You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
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You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
248. A Pit Master and a Navy Aviator Create a Meat Chip
Startup To Scale
19 minutes
1 month ago
248. A Pit Master and a Navy Aviator Create a Meat Chip
In today’s episode, I’m joined by Ian Timmons and Billy Knox, founders of Beefy, and one of my favorite new snacks—featured in our Winter Foodbevy Insider Box. We talk about: what went wrong (and right) in early R&Dthe complexity of manufacturing and scaling a brand-new product formatthe GTM strategy that got Beefy their early tractionwhere they’re headed next as they expand beyond DTCStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CP...
Startup To Scale
You made it onto the shelf. Great. But now the real spending begins. Trade spend is one of the biggest drivers of success in retail — and one of the fastest ways for emerging brands to lose money, stall velocity, or get discontinued. In this deep-dive conversation, I and Yuval Selik unpack the most common and most expensive trade spend mistakes founders make, and how to avoid them. We cover: Why most founders underestimate the true cost of staying on the shelfThe promo structures that quietly...
