Stephen Curry BioSnap a weekly updated Biography.
Stephen Curry has made international headlines this week with on-court brilliance and a seismic business move that could shape his legacy far beyond basketball. In back-to-back battles against Victor Wembanyama and the Spurs, Curry exploded for 44 points on November 12, including a jaw-dropping 22-point third quarter—his 43rd 20-plus-point quarter post-30 years old, underscoring longevity that puts him on par with NBA immortals. Just two nights later, the Warriors eked out a 109-108 win as Curry rained in 49 points and nine threes, dragging Golden State to an 8-6 record. According to the NBA, this brings his post-35 tally of 40-point games to 12, tying Michael Jordan and chasing only LeBron James, and further cements his legend as the most prolific shooter of his era.
But it is Curry’s off-court news that is dominating business headlines and social media chatter. ESPN, MarketWatch, and Sports Illustrated report that Curry and Under Armour have mutually decided to end their 13-year partnership—a blockbuster split in the endorsement world. The Curry Brand, built inside Under Armour, catapulted both the superstar and the company into basketball culture, with Curry reportedly earning around 300 million dollars since 2013 from this association. Pulling the plug on what was expected in 2023 to be a “lifetime” deal, Curry now intends to guide Curry Brand as an independent entity, fueling speculation about whether he will join forces with a new sneaker giant or venture solo. MarketWatch notes industry skepticism about the uphill battle facing an independent basketball shoe brand, but comparisons to Roger Federer’s post-Nike play and Tiger Woods’ Sun Day Red launch show the immense opportunity if Curry’s next step lands right.
During his postgame press conference on November 14, Curry called the Under Armour era “an unbelievable experience” and expressed pride in “taking a basketball category that wasn’t really a thing before to where we did.” He admitted that the parting was “a little disappointing” based on the last five years but said it was ultimately “the right thing for everybody.” Curry stated his excitement about the brand’s future and the chance to show “something to show for it down the road,” hinting at ambitious independent plans. For now, the Curry 13 will be the final Under Armour signature shoe, launching in February 2026, with more colorways and apparel rolling out through October next year, according to AfroTech and MarketWatch.
Team chemistry, leadership, and toughness were also in the Curry spotlight. He paid tribute to an Oakland community icon lost to violence, reflected on his partnership with Draymond Green and coach Steve Kerr, and handled questions about switching sneaker brands with his signature mix of competitive fire and humility.
Social media continues to buzz with congratulations, questions about what’s next for the Curry Brand, and viral highlights of his latest scoring explosions. Draymond Green praised Curry publicly, crediting him for transforming Under Armour’s basketball image and underscoring just how impactful and cool Curry made the brand for a generation of fans.
With Curry’s on-court heroics undiminished and a bold new business chapter unfolding, the sports and sneaker worlds are watching to see just how far this superstar can push his legacy, both with and without the famous UA logo.
Get the best deals
https://amzn.to/3ODvOtaThis content was created in partnership and with the help of Artificial Intelligence AI
