Join Jevanni Letford & Achasah as they dive deep into candid conversations with some of the most inspiring figures from Dubai and beyond. From visionary CEOs to trailblazing creatives, entrepreneurs, and industry experts, each episode unravels the journeys, challenges, and triumphs that shaped their success. We don’t just scratch the surface—we get personal, uncovering the stories behind the story, offering you a masterclass in ambition, resilience, and the art of making it happen
Join Jevanni Letford & Achasah as they dive deep into candid conversations with some of the most inspiring figures from Dubai and beyond. From visionary CEOs to trailblazing creatives, entrepreneurs, and industry experts, each episode unravels the journeys, challenges, and triumphs that shaped their success. We don’t just scratch the surface—we get personal, uncovering the stories behind the story, offering you a masterclass in ambition, resilience, and the art of making it happen

Matthew Jones is the founder of world famous Bread Ahead, the bakery that started in London’s Borough Market and makes Achasah's favourite doughnut in the world! In this episode, he talks about his journey from being a young chef to building a global bakery brand. It’s all about good bread, big risks, and doing what you love.
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