Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha!

But how cool would it be if your sales & marketing could race around the competition like a Lamborghini?

In today's Stop Marketing Now episode  (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when  you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.