Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
84 episodes
3 days ago
Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients. Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn ...
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Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients. Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn ...
How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
19 minutes
2 months ago
How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)
If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarity can transform your content, messaging, and offers. Clarity isn’t limiting…it’s empowering. The more specific you are about your audienc...
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Feeling stretched thin as the year wraps up? You are NOT alone. In this life-and-business update, we’re talking about why Stop the Scroll is moving to a biweekly cadence and how I’m simplifying my own marketing to finish the year strong. You’ll hear real talk about bandwidth, capacity, and what to do when your pipeline needs love because you’ve been head-down serving clients. Then we get practical. I walk through a simple end-of-year planning process you can use right now. You’ll learn ...
