Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
86 episodes
3 weeks ago
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4. You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’...
All content for Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own is the property of Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4. You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’...
The Truth About Going Viral: Why It’s Not a Marketing Strategy
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
18 minutes
6 months ago
The Truth About Going Viral: Why It’s Not a Marketing Strategy
Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business? In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the results might surprise you. Spoiler: more views doesn’t always mean more clients. If you’ve ever felt like you’re doing something wron...
Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business own
This year stretched me—in the best and hardest ways. And, if you know what’s to come, this is only the beginning, right? In this unfiltered end of year recap, I’m pulling back the curtain on the wins I didn’t expect, the misses I’d repeat differently, and the pivots that changed our momentum in Q4. You’ll hear why “diversify” became my lifeline, how I navigated client churn and capacity without burning out my team (or myself), and the surprising offers that worked when the “sure things” didn’...
