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Stop the Slop with Peter and Vanessa
Vanessa Hodges | Barking Mad Creative
13 episodes
1 week ago
🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.
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Marketing
Business
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All content for Stop the Slop with Peter and Vanessa is the property of Vanessa Hodges | Barking Mad Creative and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.
Show more...
Marketing
Business
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Episode 7 - What do we mean by Slop?
Stop the Slop with Peter and Vanessa
25 minutes 10 seconds
4 weeks ago
Episode 7 - What do we mean by Slop?

In this episode of "Stop the Slop," hosts Peter Springett and Vanessa Hodges delve into the evolving landscape of AI in content creation.


We discuss the importance of embracing AI as a tool for enhancing creativity while avoiding the pitfalls of "slop" content. We share our 5 top tips to stop you creating slop to ensure you are not just producing mediocre, 'it will do', type of content. The main message being, don't be average....


We also look at the production values of our favourite subject - the cat video. Here is the link to the video we reference during this episode:https://vm.tiktok.com/ZNRNaK2VR/

And, we talk about the power brand that is Coca-Cola and how they consistingly lean into new marketing strategies and tactics to produce the latest Christmas advert.

#AItransformation #StoptheSlop #Catvideos #5toptipsforAIcontent #CocaCola #Xmas




Stop the Slop with Peter and Vanessa
🎙️ Welcome to Stop the Slop — the podcast where we cut through the noise on AI in content and marketing. We’re Peter Springett of Bright Content, working with brands like Adobe and Google, and Vanessa Hodges, founder of Barking Mad Creative. After 20+ years of projects together, we’re sharing our views on how AI is reshaping writing, training, C-suite buy-in, chatbots vs data platforms, and much, much more.