Algonomy: Empowering Digital-First Strategies for Retail Brands - create hyper-personalised digital shopping experiences (Raj Badarinath, Chief Marketing Officer)

In this episode, I spoke to Raj Badarinath, Chief Marketing Officer at Algonomy. Algonomy is a global leader in algorithmic customer engagement. They help retail brands to create hyper-personalised digital shopping experiences. But what does hyper-personalisation even mean? How is it different from segmenting a group of customers with similar interests? In this episode, you’ll find out.

Raj and I also discuss an important topic: where is the line drawn between where personalisation becomes invasive and infringes the customer’s right to privacy? Customers are increasingly privacy-first and yet demand personalisation at every touchpoint, so the insights Raj shares here are valuable in helping retailers overcome this challenge.

If you enjoyed this episode, be sure to like and share on social media, and if you’re considering how you can utilise Algonomy's search solutions to enhance your ecommerce store, you should reach out to Raj directly at raj.badarinath@algonomy.com 

Learn more about Storesome and the turnkey marketplace solution we offer: https://www.storesome.com or reach out to Graham at graham@storesome.com.