Stories and Strategies with Curzon Public Relations
Stories and Strategies
218 episodes
1 day ago
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
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AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
Answer Engine Optimization (AEO) is here… is Public Relations Ready?
Stories and Strategies with Curzon Public Relations
24 minutes
1 month ago
Answer Engine Optimization (AEO) is here… is Public Relations Ready?
Search is changing faster than most PR professionals realize. For years, SEO was about keywords and backlinks. Now, with AI-driven tools like ChatGPT, Gemini, and Perplexity shaping how people find information, the game is shifting to AEO (Answer Engine Optimization). Instead of tricking algorithms, brands need to prove expertise, authority, and trustworthiness at every turn. To stay discoverable, we need to craft smarter prompts, produce content that actually engages, and choose the right AI...
Stories and Strategies with Curzon Public Relations
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
