Stories and Strategies with Curzon Public Relations
Stories and Strategies
218 episodes
1 day ago
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
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AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
Stories and Strategies with Curzon Public Relations
21 minutes
2 weeks ago
Rebranding Climate: Alarmism vs. Optimism in PR
What do a billionaire climate pivot, AI-fueled layoffs, and a scandalous Italian election have in common? They all got the PR treatment in this episode. Farzana Baduel, David Gallagher, and Doug Downs peel back the media layers behind some of the week’s most buzzworthy stories, from Bill Gates’ controversial “climate realism” memo and its impact on corporate sustainability narratives, to Amazon’s AI-framed mass layoffs and what that messaging means for employer branding. They al...
Stories and Strategies with Curzon Public Relations
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...