Stories and Strategies with Curzon Public Relations
Stories and Strategies
218 episodes
1 day ago
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
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AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
What’s the Point of Public Relations if You Can’t Prove it Worked?
Stories and Strategies with Curzon Public Relations
22 minutes
1 month ago
What’s the Point of Public Relations if You Can’t Prove it Worked?
The call for better measurement in public relations is not new. For decades, leaders in the field have warned that counting impressions, likes, and advertising value equivalents is not enough. Yet here we are, still leaning on the same empty numbers while the C-suite is asking for proof of outcomes that matter. The urgency has been with us for years, but too often the industry has not listened to its own advice. We aren’t listening to ourselves! Now, as budgets are cut and...
Stories and Strategies with Curzon Public Relations
AI can imitate your voice, your words, even your face, but it can’t steal your story. What happens when companies hand their storytelling to machines that don’t understand who they are? As businesses race to automate, they risk losing the very thing that makes them distinct: the human truth that built their brand. Listen For 3:15 How are story, narrative, and voice different? 7:00 What is brand drift and how does AI cause it? 10:04 Why do people distrust AI-generated content? 11:3...
