What are your thoughts on brand purpose? Ignore or embrace? I like talking about it in the context of product design. While most product and tech orgs don’t mess with brand purpose, when it’s honest and created authentically, it pulls your product storytelling out of the jargon and gets your teams pumped to do their best work (I've seen it firsthand). As brands and tech products embrace AI, I believe the best companies will have a strong "why", and position their AI tools in a way that ladders up to the brand purpose. We’ll cover the tips and tricks to writing and excavating your purpose internally and how it can be a powerful tool for aligning teams and making decisions. Thanks for jamming!