Why Screenwriting Matters Right Now

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Storytelling For Content Design

Neil Petty

8 episodes

2 weeks ago

Storytelling For Content Design is a podcast by Neil Petty, a strategist and content designer with experience in UX writing and brand-building for agencies and companies of all shapes and sizes. SFCD dives into Neil’s tips and knowledge, so you can build frameworks for brand voice, personality, and much more. We’ll also discuss the future of content design for new mediums like the metaverse, audio, and AI, and where the intersection of brand strategy and content design will come into play.

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Why Screenwriting Matters Right Now

Storytelling For Content Design

19 minutes 4 seconds

2 years ago

Why Screenwriting Matters Right Now

Happy 2023 from SFCD! We’re coming out of the gate with a hot skillset for your ChatGPT-isms: Screenwriting. Screenwriting tools have so many tie-backs to brand strategy, content design, and especially emerging technology like AI and AR. In this episode, Neil chats about screenwriting tools like series bibles (using an example from Paul Fieg’s Freaks and Geeks), the 3-act play, and how these can bring your teams together and make your voice and interactions stand out from the noise. Whether you’re a marketer, writer, or UX designer, there’s something for everyone in this episode. Now, kick back, go watch your favorite show, take notes, and give a salute to the screenwriters who build stories we love!