In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
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In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
Explore 15 years at The Art of Storytelling Inc. helping businesses find and tell their stories. Video and photography productionCommunicationsUser generated contentAOS Content Cloud AppThe future of storytellingInsights from AOS' foundersFeaturing: Miranda O’Connor, James O’ConnorHosted by: Julianne NealWe’ve kind of settled on this niche because we know that this is what gives us our greatest joy is helping people to discover their stories, and I think a lot of video production compani...
Storytelling for Engagement
In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
