In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
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In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
Content for Social Media with Jessica Bennett of Got Writer's Block
Storytelling for Engagement
32 minutes
2 years ago
Content for Social Media with Jessica Bennett of Got Writer's Block
Miranda and Jessica cover the gamut of content for various social media platforms.The nurture… the nurture element of like using LinkedIn or emails is really big because if you’re high ticket, they’re not going to buy. They’re going to need maybe like 10 to 20 touchpoints with you. They’re going to need case studies. So this is where the repurposing comes in, right? You have that video shoot from Miranda. Now what do we do with it? We’re going to make we’re going to make short video clips to ...
Storytelling for Engagement
In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
