In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
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In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
Leveraging Content for Youth Development in the Creative Arts
Storytelling for Engagement
28 minutes
3 years ago
Leveraging Content for Youth Development in the Creative Arts
Join us as we explore the power of content with our special guest and friend Andrew James, co-founder of STREAMS Community Hub in Shelburne Ontario.Well, at the end of the day, whether you're selling a product or providing a service, real connects to real, heart connects to heart. And if you can just open your heart and share truth, it will connect with somebody. It will resonate with somebody.And if that honesty and truth coming from a sincere and honest place can connect with somebody else,...
Storytelling for Engagement
In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract...
