Hosts
Abhishek - @__heyabhi
Hiteshwar - @hiteshwarmehla
We discuss Ken Kocienda's Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs. The legend of Ken is very well known but we are critical of some aspects. A good read overall.
Book Topics
1. The Safari Saga
2. Heuristic Approach. Does it work?
3.Oversimplification of working at Apple. Was burnouts a reality?
4. Donut Design. Banging your heads in glass
5. The mystery around Ken's Exit
6. Cook and the next 10 years in tech
7. Summary
Masala
1 : Apple vs Tiles Ft. Amazon
2 : The Aftermath of Covid : India's Brain Drain is coming(again)?
Links
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs https://www.amazon.in/dp/1529004713/ref=cm_sw_r_wa_apa_glt_fabc_FDTWY54S4PM71QKTA2K5
Insanely Simple: The Obsession That Drives Apple's Success https://www.amazon.in/dp/067092119X/ref=cm_sw_r_wa_apa_glt_fabc_4QP0Y5VTMQSTJS06PNK2
Amazon partners with Tile
https://appleinsider.com/articles/21/05/07/amazon-partners-with-tile-to-compete-with-apple-airtag
People getting hurt in Apple office
https://www.theguardian.com/technology/2018/mar/05/apple-park-workers-hurt-glass-walls-norman-foster-steve-jobs
Apple Employees not enjoying the new open office
https://www.inc.com/geoffrey-james/apple-employees-hate-apples-5-billion-open-plan-o.html
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