How do you make AI content feel authentic? | Nathan Thompson, Senior Director of Product Marketing, copy.ai

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Straight To Voicemail

Share Your Genius

87 episodes

1 week ago

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

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How do you make AI content feel authentic? | Nathan Thompson, Senior Director of Product Marketing, copy.ai

Straight To Voicemail

4 minutes

2 months ago

How do you make AI content feel authentic? | Nathan Thompson, Senior Director of Product Marketing, copy.ai

AI can speed you up, but it can also make your content sound the same as everyone else.

In this episode of Straight to Voicemail, Amanda Smith talks with Nathan Thompson, Senior Director of Product Marketing at copy.ai. Nathan shares how context, not prompts, keeps AI output on brand, how to unify voice across go-to-market, and a simple workflow that keeps humans in control.

You’ll learn:

Train AI with product, audience, and voice to personalize at scale
Use a four-step workflow to keep quality high
Onboard AI like a new hire to protect brand trust

Jump into the conversation:
(00:00) Meet Nathan Thompson
(00:10) What real, human content sounds like
(00:34) Where AI helps and where it hurts
(00:54) Meet Nathan Thompson from copy.ai
(01:03) Why context beats clever prompts
(01:26) The voicemail question
(01:46) Unifying brand voice across GTM
(02:08) Strategy, draft, polish, publish
(02:45) The prompt myth
(03:21) Fixing context to personalize
(03:40) Onboarding AI like a new hire
(03:48) Closing thoughts and resources

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.