Send me a message, I’d love to hear from you! In this episode of Straight Up With Steph, I sit down with Gary Bird, founder and CEO of SMC National, to talk all things marketing in dentistry. Gary shares eye-opening insights on where dental practices lose potential patients, how to track what’s actually working, and all about AI being used in marketing. We cover: The #1 marketing metric most practices ignore (and how it’s costing you new patients)Why 35% of dental calls go unanswered —...
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Send me a message, I’d love to hear from you! In this episode of Straight Up With Steph, I sit down with Gary Bird, founder and CEO of SMC National, to talk all things marketing in dentistry. Gary shares eye-opening insights on where dental practices lose potential patients, how to track what’s actually working, and all about AI being used in marketing. We cover: The #1 marketing metric most practices ignore (and how it’s costing you new patients)Why 35% of dental calls go unanswered —...
Episode 64: Dental Insurance Fraud: Red Flags Every Clinician Must Know
Straight Up With Steph
52 minutes
3 months ago
Episode 64: Dental Insurance Fraud: Red Flags Every Clinician Must Know
Send me a message, I’d love to hear from you! Do you really know how to avoid dental insurance fraud—or are you just hoping you’re not on the radar? In this eye-opening episode of Straight Up With Steph, I sit down with Dr. Paul Bornstein, a dentist, insurance consultant, and fraud expert, to discuss how even well-meaning dental professionals end up committing fraud without realizing it. We dive into: The most red-flagged CDT codes (including 4341 and 2391) Real stories of audits, fines, an...
Straight Up With Steph
Send me a message, I’d love to hear from you! In this episode of Straight Up With Steph, I sit down with Gary Bird, founder and CEO of SMC National, to talk all things marketing in dentistry. Gary shares eye-opening insights on where dental practices lose potential patients, how to track what’s actually working, and all about AI being used in marketing. We cover: The #1 marketing metric most practices ignore (and how it’s costing you new patients)Why 35% of dental calls go unanswered —...
