Alex Portera: The Adventure Behind Rally On Media

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Strange Currencies

Sean Ryan

28 episodes

1 week ago

Sean Ryan has real conversations with founders, CEOs, and marketers to learn about what they do, why they do it, and how it's changed since they started. Sharing their Strange Currencies. Grab a cup of coffee and listen each week. Sean Ryan is the co-founder of Rotary Digital, a media company of newsletters for guys. Reach your ideal customer audience by advertising with Rotary Digital. Bonus points if you love chocolate as much as Sean does. Have a chocolate chat with Sean: https://www.linkedin.com/in/seanryanaccelerator/

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Marketing

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Alex Portera: The Adventure Behind Rally On Media

Strange Currencies

37 minutes 50 seconds

7 months ago

Alex Portera: The Adventure Behind Rally On Media

"I fell in love with filmmaking."Sean, host of Strange Currencies, hangs with Alex Porter, founder and CEO of Rally On Media, to learn about an adventure from spreadsheet number crunching at Deloitte to embarking on adventurous road trips that sparked his passion for filmmaking. Diving into Rally on Media's transition from brand documentaries to crowdfunding video production, especially during the pandemic. Alex shares insights on the importance of storytelling in fundraising, the differences between equity crowdfunding and traditional VC funding, and the emotional connections and storytelling that drive successful campaigns. Learn how @rally-on-media helps producers at top brands create more great videos without the stress and high costs: https://www.rallyonmedia.com/Follow Alex's journey by connecting with him on LinkedIn: https://www.linkedin.com/in/alex-portera/ @StrangeCurrencies-SeanRyan is sponsored by Rotary Digital. Daily inbox for guys, navigating digital media sucks. We aim to provide some interesting roadmaps. Sign up for free: https://www.rotarydigital.net/#crowdfunding #storytelling #videoproduction #digitalmarketing Chapters00:00 Introduction to Strange Currencies and Alex Porter02:56 From Consulting to Adventure: The Birth of Rally On Media06:00 The Journey of Filmmaking and Storytelling08:59 Transitioning to Crowdfunding: The Impact of the Pandemic11:49 Understanding Equity Crowdfunding vs. Reward Crowdfunding14:55 Crafting Compelling Stories for Successful Campaigns18:01 Balancing Production and Client Acquisition in a Growing Agency20:53 The Emotional Connection in Storytelling23:59 Pros and Cons of Crowdfunding vs. Traditional VC Funding27:01 The Importance of Community and Brand Advocates29:53 Personal Habits and Business Practices for Success32:59 Favorite Books and Podcasts for Inspiration