John Thompson: Adventures in Creative Writing at Huckberry

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Strange Currencies

Sean Ryan

28 episodes

1 week ago

Sean Ryan has real conversations with founders, CEOs, and marketers to learn about what they do, why they do it, and how it's changed since they started. Sharing their Strange Currencies. Grab a cup of coffee and listen each week. Sean Ryan is the co-founder of Rotary Digital, a media company of newsletters for guys. Reach your ideal customer audience by advertising with Rotary Digital. Bonus points if you love chocolate as much as Sean does. Have a chocolate chat with Sean: https://www.linkedin.com/in/seanryanaccelerator/

Marketing

Business

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Marketing

Business

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John Thompson: Adventures in Creative Writing at Huckberry

Strange Currencies

46 minutes 1 second

7 months ago

John Thompson: Adventures in Creative Writing at Huckberry

Want to find your voice and stand out in an authentic way in a sea of AI-based content? John (JT) shares his journey, with host Sean Ryan, into copywriting and his role at @Huckberryco , while emphasizing the importance of brand voice and identity. Unlock the secrets of creativity in marketing with our special guest, John Thompson, Huckberry’s talented copywriter.

From his beginnings in freelancing for men's style and grooming to working with renowned brands like BroBible and Men's Health, JT's journey is nothing short of inspiring.

Join us as we explore how he expertly crafts Huckberry's voice, weaving together newsletters, product descriptions, and campaign taglines in a way that aligns commerce with creativity.JT closes with insights for aspiring copywriters, highlighting the need for authenticity and passion in their work (and continue to write in a human way).

Learn why two million men look forward to reading daily content from Rotary Digital: rotarydigital.net

Huckberry has sweet threads (Sean won't stop going on about them): https://huckberry.com/

Connect with JT on LinkedIn: https://www.linkedin.com/in/jmthompson1/

Chapters

00:00 Introduction to Creative Conversations

01:51 Journey into Copywriting

04:18 Responsibilities at Huckberry

07:34 Aligning Brand Voice and Identity

09:19The Role of the Journal in Huckberry's Ecosystem

12:10 Highlighting Successful Campaigns

14:10 Integrating New Brands into Huckberry

16:19 Understanding the Audience

19:49 Defining Success in Copywriting

23:50 The Evolution of SEO and Its Human Element

29:00 Finding Inspiration and the Writing Process

34:02 Navigating Substack and Defining Success

40:08 Advice for Aspiring Writers and the Role of AI

#copywriting #digitalmarketing #branding #authenticity #huckberry #writing #contentcreation