Madison Ruggieri, Co-owner of Motley Brands, shares the not-so-easy two-decade journey for this direct-to-consumer company, how customer feedback directly impacted and shaped market strategies, the ah-ha moment when women inquired about using their product line of men's skin care products, and why creating alcohol-free fragrances is so important to this fragrance company. Sean Ryan, host of Strange Currencies, explores why Madison and her team thrive in a competitive men's grooming and fragrance industry. Learn more about the iconic fragrance, Santal Era, by onekind: https://onekind.us/en-ca/products/santal-era-perfume-oil Do you feel that navigating digital media sucks? Join 2 million men who wake up to a daily publication full of interesting roadmaps: https://www.rotarydigital.net/ Hang with Sean on X: https://x.com/RotaryFounder Prefer YouTube? Watch Strange Currencies on YouTube: https://www.youtube.com/@StrangeCurrencies-SeanRyan Produced and Edited by Your Podcast Sidekick: https://yourpodcastsidekick.com/p/yps-overview