Welcome back to Strategies of a Savage CEO. In this episode, we dive into the world of public relations with Katrina, a PR expert for personal brands, who helps business owners create fame and authority through effective PR strategies. Katrina discusses what it takes to build a press-worthy brand, how to pitch for PR opportunities, and the critical role of leveraging these opportunities to grow brand authority. She shares her journey from a corporate career in marketing and PR to running her own agency, emphasizing the importance of focus, differentiation, and memorable taglines in personal branding. The episode also addresses common PR misconceptions, the importance of grassroots relationship-building, and practical steps listeners can take to start enhancing their visibility and personal brand immediately. Katrina sheds light on why delayed gratification in PR pays off and why certain pay-to-play opportunities may not be worth the investment. Tune in to uncover actionable insights and strategies to elevate your personal brand.   The Breakdown:  01:28 Meet Katrina: PR Expert for Personal Brands 04:14 Understanding PR: Common Misconceptions 07:55 Building a Press-Worthy Personal Brand 15:59 Getting Started with PR: Practical Tips 23:00 Balancing Standards and Action 23:30 Ego and Long-Term Success 24:29 Common Mistakes in Gaining Media Attention 26:33 Building a Personal Brand 28:21 The Importance of Community and Collaboration 31:19 Evaluating PR Opportunities 36:06 Taking Immediate Action for PR Success 38:55 Conclusion and Contact Information     Ready to go savage in your business?  DM the word "podcast" on instagram to unlock the special discount for The Savage Content Collective  or Join Now without the discount: click to join Connect with Katrina: Instagram: https://www.instagram.com/knockoutdirective/ Personal Instagram:  https://www.instagram.com/katrinaowenspr/ Let’s Connect! Instagram: https://www.instagram.com/yourbizcoachdemi Podcast Instagram: https://www.instagram.com/strategiesofasavageceo/    Produced by Podcast & Co.