Send us a text Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook. In this episode, we break down what went wrong and whether the turnaround plan has a real shot. We cover: How chasing “adjacent” categories like shampoo and laundry backfiredWhy discounting destroys price integrity in a brand-led businessThe missed opportunity in e-commerce and Amazon resellersWhat Bath and Body Works can learn from...
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Send us a text Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook. In this episode, we break down what went wrong and whether the turnaround plan has a real shot. We cover: How chasing “adjacent” categories like shampoo and laundry backfiredWhy discounting destroys price integrity in a brand-led businessThe missed opportunity in e-commerce and Amazon resellersWhat Bath and Body Works can learn from...
S21E12: Why Bath and Body Works Lost Its Scent With Shoppers
Strategy Simplified
33 minutes
1 day ago
S21E12: Why Bath and Body Works Lost Its Scent With Shoppers
Send us a text Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook. In this episode, we break down what went wrong and whether the turnaround plan has a real shot. We cover: How chasing “adjacent” categories like shampoo and laundry backfiredWhy discounting destroys price integrity in a brand-led businessThe missed opportunity in e-commerce and Amazon resellersWhat Bath and Body Works can learn from...
Strategy Simplified
Send us a text Bath and Body Works used to own the mall fragrance space. Now traffic is shrinking, margins are squeezed and a new CEO is blaming the old playbook. In this episode, we break down what went wrong and whether the turnaround plan has a real shot. We cover: How chasing “adjacent” categories like shampoo and laundry backfiredWhy discounting destroys price integrity in a brand-led businessThe missed opportunity in e-commerce and Amazon resellersWhat Bath and Body Works can learn from...
