In this episode of Strategy Unscripted, Mark Stone — award-winning Brand Consultant, University Lecturer, and founder of Strategy Stone — shares insights from over 20 years of building and advising brands across sectors from pharmaceuticals and finance to technology and consumer goods.Having led strategy for brands at agencies including Ogilvy, Wolff Olins, Mother, and BBDO, and worked directly with global brands such as DHL, Google, Nike, and KPMG, Mark brings a unique perspective on the intersection of brand and corporate strategy.We explore practical lessons on how senior leaders can integrate brand thinking into strategic planning, ensuring it drives measurable business value rather than sitting on the sidelines. In this conversation, you’ll learn how he:

✅ Aligns business and brand objectives using frameworks such as cascade goals ✅ Helps organisations overcome silos and build unified strategy execution ✅ Demonstrates the cultural impact of brand strategy on employees and customers ✅ Utilises brand valuation methods to identify areas of opportunity