Inside Tubi’s global sports strategy: The rise of free streaming

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StreamTime Sports

SportsPro

218 episodes

1 day ago

A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.

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Inside Tubi’s global sports strategy: The rise of free streaming

StreamTime Sports

1 hour 10 minutes 2 seconds

1 month ago

Inside Tubi’s global sports strategy: The rise of free streaming

In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone sit down with David Salmon, EVP and Managing Director of Tubi International, to discuss the platform’s rapid global expansion and its unique advertising-led streaming model. They explore how sports are becoming a key driver of engagement for Tubi’s international growth, particularly in emerging markets like Mexico. Plus, the duo previews what to expect from the SportsPro Media Summit 2025 in Madrid.

Key Points:

How is Tubi expanding globally as a free, ad-funded streaming platform?
What role does sports content play in driving Tubi’s growth in emerging markets?
Why are advertising-led models resonating with younger, cord-cutting audiences?
What challenges and opportunities lie ahead for mid-tier sports federations?
What can attendees expect from the SportsPro Media Summit 2025 in Madrid?