Most men think apology is the finish line. It's actually just the starting block.You said sorry. You meant it. But she still doesn't trust you. Your friends still feel the distance. Something's missing—and it's not more remorse.Mischa, men's sexual integrity and accountability coach, reveals why most apologies fail: they focus on getting out of trouble instead of restoring integrity. Real repair requires naming what YOU betrayed in yourself, not just acknowledging her pain.This isn't about performing better apologies. It's about becoming the kind of man whose word means something—even when you've missed the mark. The kind of man who can own his harm without collapsing into shame or defensiveness.If you've ever felt that chest-tightening panic when receiving feedback, or wondered why your relationships lack deep trust despite your best efforts, this conversation will show you the path from transactional apology to genuine repair.Connect with Mischa:www.evolve.menKey Timestamps:00:00:00 – What Integrity Feels Like in the Body00:07:50 – Why Accountability Matters for Men00:14:25 – Shame Spirals & Defensive Patterns00:23:20 – The Gold Standard Apology00:33:00 – Missing the Mark vs. Sin00:47:05 – Creativity, Ego & Personal Growth00:53:02 – Repair and Prevention (Steps 5 & 6)00:00:37 – Returning to Integrity & Wholeness01:10:53 – Calling Men In vs Calling Men Out01:13:18 – Closing Message: What Makes a Good Man