In this episode, we talk about why we started this podcast and how we’ve grown from helping one studio owner to launching a full-on movement. We open up about the shift from personal trainer to business owner, what that mindset change really takes, and how freedom doesn’t just come from going online. We also unpack our offer timeline for the rest of the year—what’s working, what’s not, and how we’re planning to beat rising ad costs without losing steam. If you’re running a studio, or want to, there’s loads in here you’ll relate to.

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SHOW NOTES:

0:00 – Why we’ve been off the mic and recovering

1:56 – How the podcast started

4:48 – Our first studio client and the results

5:59 – Revamp: the studio journey

6:56 – Why online isn’t the only way to grow

7:56 – The trap of building a job, not a business

10:15 – Letting go of the vine: stepping into ownership

11:17 – Offer planning for the year ahead

13:35 – Why our offers stay the same but look different

15:50 – Filling the gaps between campaigns

17:08 – Making the most of your email list

18:40 – One simple email that books consults

19:57 – Creative ways we’re keeping lead costs down

20:32 – How you can share what’s working with us

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Twitter: x.com/cardybrothers

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