Homero Espinosa, Laura Coronado, Natalie Leal, Antonio Francisco, Melany Rosencwaig
4 episodes
11 months ago
The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry.
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The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry.
In this episode, Multicultural Creative Director Antonio Francisco from Studio Resonate speaks with Gabriel Reyes from Alma, a top agency for the Hispanic market. Gabriel delves into the role of a second-generation Dominican in U.S. advertising, emphasizing genuine representation. He praises brands getting it right and shares his journey of cultural transmission to his son. Later, Melany Rosencwaig from Studio Resonate chats with colleague Natalie Leal. Natalie discusses her commitment to inclusivity in copywriting, her approach to bilingual ads, and the delicate balance of ensuring Hispanic audiences feel acknowledged without feeling pandered to.
Studio Resonate Speaks - Hispanic Voices
The insights you need, from the best audio storytellers in advertising. Join Studio Resonate’s Senior Director of Production, Homero Espinosa Jr., as he and his colleagues break down their creative processes, sit down with industry leaders, look ahead at the future of audio, and celebrate diversity in the industry.
