Building Your Legal Brand with Sunny Kim

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Studying Law Around the World

Claudio Klaus

109 episodes

1 week ago

A podcast with more than 60 hours of conversations with lawyers, professors, and students from over 20 countries. Each episode shows how people study law, build careers across borders, handle setbacks, and find purpose in their work. You will hear clear advice, practical tips, and global insights from different legal systems and top schools. A useful guide for anyone interested in law school experiences, law career advice, legal industry insights, and the views of legal scholars. Selected episodes accredited by the Law Society of Ontario and the Law Society of British Columbia. ISSN 2819 733X

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Building Your Legal Brand with Sunny Kim

Studying Law Around the World

24 minutes 37 seconds

3 months ago

Building Your Legal Brand with Sunny Kim

In this episode of Studying Law Around the World, I speak with Sunny Kim, lawyer and founder of Resonance Guide, about how lawyers can use LinkedIn to build an authentic personal brand that attracts real opportunities.

Sunny’s path took her from Columbia Law School to practicing tax law at Davis Polk, advising startups at Gunderson Dettmer, and working in-house at Pathway Capital. Despite her success, she felt invisible until one honest LinkedIn post reached more than 60,000 people. That moment launched her career helping lawyers grow their presence online.

We cover:

Why most lawyers stay invisible on LinkedIn
How to create trust, visibility, and credibility without self-promotion
The 1-5-10 LinkedIn system that builds a network in 90 minutes a week
Practical advice for law students, junior lawyers, partners, and in-house counsel

If you want to stand out in a competitive legal market, this episode will give you simple, proven strategies to build your legal brand.