If you want a free and open web — Don't we all — We need advertising. But that advertising, and the technology that powers it, doesn't have to be evil. Our guest from last week, advertising legend Bob Hoffman, returns to finish his conversation with BJ Mendelson. Meanwhile, our host Rosie Tran provides more storytelling tips. Because without new, better stories, we're not going to change anything. Make sure you visit us at StupidSexyPrivacy.com to learn more.