Steve and Pacha dig into the “subluxations” inside the profession that hold chiropractors back: unclear philosophy, weak communication, inconsistent systems, and marketing that undersells the power of chiropractic. They talk openly about why the profession feels fragmented and why so many doctors struggle to explain what they do in ways the public actually understands.

Together they reframe chiropractic’s promise and connect it to business. If your systems, leadership, or money mindset are out of alignment, your practice can’t reach its potential either.
This episode ends with a challenge: which business subluxations should the Squad tackle next?