Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Subscription Doc
121 episodes
1 week ago
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
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Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong
Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
25 minutes
1 month ago
Retention Strategy, Not Just Tactics: What Most Subscription Brands Get Wrong
Most DTC brands treat retention like it’s just about sending emails or building flows. But if you’re not approaching retention with a real strategy, you’re leaving serious money on the table.
In this episode of Subscription Prescription, we hear directly from one of the best retention pros in the game: Sonja Grasser from Wellbel. She shares how to connect your data, improve your segmentation, and build habits that lead to long-term retention.
You’ll learn:
✅ Why most brands hire operators when what they really need is strategy ✅ How to fix generic messaging by segmenting into 3 key groups ✅ Why relying on one big subscription discount upfront can hurt your cohorts ✅ What metrics to actually track (like time-to-second purchase) ✅ How to use post-purchase and cancel flows to inform future strategy ✅ When and how to use email, blog content, and even SMS for subscription experience
This episode will help you think more holistically about retention and subscription performance beyond just your next campaign.
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Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue
Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!
