Subscription Stories: True Tales from the Trenches
Robbie Kellman Baxter
94 episodes
4 months ago
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
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Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last
Subscription Stories: True Tales from the Trenches
40 minutes 26 seconds
6 months ago
Building Evergreen Companies with Dave Whorton, Founder of the Tugboat Institute and Author of Another Way: Building Companies that Last…and Last…and Last
Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed IPO acquisition path. Companies that aren't on a tight timeline to an exit have the ability to invest in long-term, trusted relationships with customers and with employees.
After a career as both a founder of multiple successful companies and a venture investor with Kleiner Perkins, Dave Whorton decided he wanted to work specifically with what he came to call Evergreen leaders, the ones who combined sound business principles, extraordinary purpose, and a desire to share their success with their employees.
His Tugboat Institute researches these organizations to identify best practices, and then he brings together these leaders to teach and support one another. Now, he's written a book, “Another Way: Building Companies That Last…and Last…and Last”. It's a playbook for entrepreneurs seeking an alternate path to success.
In my conversation with Dave, we discussed how venture capital has changed the face of entrepreneurship, what it means for founders, the 7Ps that are the guiding principles of Evergreen companies, and the two key constituencies that matter most to your organization's long-term success.
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Subscription Stories: True Tales from the Trenches on Apple Podcasts
Subscription Stories: True Tales from the Trenches
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
