Anirudh Singla is the founder and CEO of Pepper, a content marketplace that aims to connect brands with over 18,000 content creators across voice, video and vernacular.
Being a student of BITS Pilani, Anirudh started Pepper back in 2017 with his friends from college. In over two years, they have worked with 150+ brands such as WittyFeed, Bewakoof.com, Times of India group among others.
On this podcast, he talks about trends in content marketing industry, predictions for the industry in 2020, and creating an online freelance platform for writers.
He also talks about importance of content marketing for brands and his own journey and learning as a founder of a college based startup in India.
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