What does it really take to turn a passion for beauty into a thriving, in-demand business? How do you build a brand that clients recognize instantly—and keep them coming back for years? Today, I sit down with Brooke Bemis, owner of Brows by B and the Brow Battalion, to uncover the real story behind her journey from serving tables to becoming one of Wichita’s most sought-after brow artists and educators. We talk about the grit, the branding, the boundaries, and the bold decisions that shaped her career, plus the lessons she’s learned about building a business, a brand, and a life you love.
Highlights
Chapters
00:00 — Welcome & Introduction to Brooke
01:07 — Brooke’s Early Career and Finding Her Niche
02:10 — Building Brows by B: The Brand and the Experience
03:33 — The Power of Branding (and Pink Everything)
05:44 — From Side Hustles to Full-Time: Making the Leap
09:19 — Creating Hype: Booking, Waitlists, and Client Experience
15:24 — Training, Mentorship, and Building Community
21:03 — Product Lines, Tools, and Teaching Clients
23:11 — Burnout, Boundaries, and Rediscovering Passion
26:05 — Advice for New Beauty Pros & Final Thoughts
Resources
To learn more about Utopia Modern Salon Suites, visit our website at https://utopiamodernsalon.com/ or follow us on Instagram, Facebook and LinkedIn!
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