In this episode of Super SaaS Bros, hosts Cory and Jayde Silva welcome James Milsom, CMO at Hunter.io, to discuss lead generation and cold outreach.
James shares his journey from studying law to becoming a marketing expert, emphasizing the importance of overcoming misconceptions about cold emailing. He provides insights into effective outreach strategies, the significance of niching down, and the value of building relationships through cold outreach. The conversation also highlights Hunter.io's unique approach to data enrichment and the importance of verified data in successful outreach campaigns.
Chapters
00:00 Introduction to Lead Generation and Cold Outreach
03:23 The Journey into Marketing and Lead Generation
06:18 Overcoming Misconceptions in Cold Emailing
09:14 Effective Cold Outreach Strategies
11:57 The Importance of Niching Down
14:48 Building Relationships Through Cold Outreach
17:57 Hunter.io: A Game Changer in Lead Generation
20:49 Data Quality and Verification in Outreach
23:36 Conclusion and Future Insights
Want to Connect with James Milsom & Hunter.io?
Website: https://hunter.io/
Linkedin: https://www.linkedin.com/in/james-milsom/
Want to Connect with Super SaaS Bros?
Website: https://www.sixthsummit.io/
Jayde YT: @jaydedevyn
Jayde LinkedIn: https://www.linkedin.com/in/jayde-silva/
Cory IG: @coresilva
Cory LinkedIn: https://www.linkedin.com/in/thecorysilva/
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