What does SEO look like when Google is no longer the gatekeeper?
In this episode of The SuperMarketers Podcast, Tom Winter, Co-Founder and CEO of SEOwind, joins Gen Furukawa to explore how AI and Large Language Models (LLMs) are completely rewriting the rules of SEO, content strategy, and digital authority.
Tom shares why he believes LLMs should be treated as logical engines, not search engines—and how this mindset shift is helping brands move beyond keywords to context. He unpacks the inner workings of SEOwind’s AI-powered research workflows, where agents gather, structure, and verify data before a single word is written, producing content that’s human-level in quality and primed for AI search visibility.
You’ll learn:
Why most “AI-written” content fails—and how to make yours stand out
How to define and measure content quality using E-E-A-T and quantifiable metrics
The 90-day playbook to increase visibility in LLM-driven search results
Why your SEO strategy should start with entities, not keywords
How to apply “Human as a Service” thinking to scale content operations without losing quality
Whether you’re a marketer, SEO strategist, or AI enthusiast, this episode reveals how to build content for a world where LLMs—not Google—decide what gets seen.
00:00 – Intro and welcome with Gen Furukawa
00:59 – What SEOwind does differently: AI agents for research, not just writing
02:17 – Why “one-click” AI content fails and how Human-as-a-Service changes everything
04:38 – Why LLMs are logical engines, not search engines
07:10 – How to define and measure E-E-A-T (Experience, Expertise, Authority, Trust)
10:00 – Why “good content” must be quantifiable and measurable
14:55 – The shift from ranking pages to solving problems in AI search
20:01 – The 90-day playbook for building LLM visibility and authority
22:00 – Chunking, schema, and technical SEO for AI crawling
25:00 – How to build credibility through LinkedIn, YouTube, and AI-crawled sites
27:42 – Treating AI as your teammate, not a tool
30:00 – Closing thoughts and where to find Tom Winter online
👉 Follow Tom Winter on LinkedIn: https://www.linkedin.com/in/tom-winter/
SEOwind – SEOwind is an AI-powered content research and writing platform that uses intelligent workflows and LLM agents to produce deeply researched, high-quality, and non-fluff SEO content at scale.
Try SEO Wind at seowind.io
👉 Connect with Gen Furukawa on LinkedIn: https://www.linkedin.com/in/tom-winter/
SuperMarketers.ai – SuperMarketers.ai helps B2B SaaS founders and marketers turn AI and automation into growth engines through done-for-you content, LinkedIn strategy, and scalable inbound marketing systems:
www.supermarketers.ai