6:01 - Exploration of how to use customer insights in marketing
11:05 - Zach explains how customer understanding manifests in marketing efforts
15:48 - Discussion on personalization in outreach and scaling efforts
21:13 - Explanation of Anthropic's prompt builder and its benefits
26:36 - Exploring different ways to use customer conversation transcripts for content creation
31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"
35:57 - Discussion on creating SOPs and improving processes with AI