What are the secrets behind some of the most successful women in the world? Each week designer Rebecca Minkoff talks to women from all walks of life, from CEOs to artists, and shows us what life is like without the pretty filters in order to help you navigate what it means to be vulnerable, how loss can make you stronger, and other ways to make your inner superwoman shine. Join us in being Superwomen, together!
All content for Superwomen with Rebecca Minkoff is the property of Unknown and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What are the secrets behind some of the most successful women in the world? Each week designer Rebecca Minkoff talks to women from all walks of life, from CEOs to artists, and shows us what life is like without the pretty filters in order to help you navigate what it means to be vulnerable, how loss can make you stronger, and other ways to make your inner superwoman shine. Join us in being Superwomen, together!
How Betches Evolved From a Small Blog to a Media Powerhouse
Superwomen with Rebecca Minkoff
39 minutes
1 week ago
How Betches Evolved From a Small Blog to a Media Powerhouse
In 2011, three college roommates had a late-night idea to start a blog. No plan, no funding, and no bylines. Fast forward to today, and Betches is one of the biggest names in media, reaching millions of women worldwide.
This week on SUPERWOMEN, I sat down with Aleen Dreksler, co-founder and CEO of Betches, to talk about how she and her two friends built a media empire from the ground up. Aleen opens up about the challenges of bootstrapping, trusting their instincts, and creating a brand that resonates with women on a deeper level. She also shares how entrepreneurship and motherhood intersect, and how she balances both.
Tune in to hear how embracing imperfections and taking risks turned a small blog into a cultural phenomenon.
Episode Guide:
(00:00) Meet Aleen Dreksler, co-founder of Betches
(02:09) Starting Betches during peak bro culture
(06:03) Building a business without outside funding
(09:06) Growing with your audience
(12:34) Fighting with co-founders
(13:56) The Betches acquisition
(18:03) Scaling the business while staying lean
(22:38) Saying goodbye to FOMO for good
(25:35) Motherhood, ambition, and being okay with imperfection
(30:51) What it’s like to be an employee again
(35:11) The two lessons every founder needs to hear
Learn more about your ad choices. Visit megaphone.fm/adchoices
Superwomen with Rebecca Minkoff
What are the secrets behind some of the most successful women in the world? Each week designer Rebecca Minkoff talks to women from all walks of life, from CEOs to artists, and shows us what life is like without the pretty filters in order to help you navigate what it means to be vulnerable, how loss can make you stronger, and other ways to make your inner superwoman shine. Join us in being Superwomen, together!
