In Supply Chain, relationships come first. Learn about the unique Supply Chain Connections that make up the Chain.io partner and customer ecosystem.
Each of us has a unique journey through this industry. In each episode we focus on the individual, learning about how they got into the industry, what made them stay, and how they're overcoming the industry's biggest challenges.
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In Supply Chain, relationships come first. Learn about the unique Supply Chain Connections that make up the Chain.io partner and customer ecosystem.
Each of us has a unique journey through this industry. In each episode we focus on the individual, learning about how they got into the industry, what made them stay, and how they're overcoming the industry's biggest challenges.
Building a Revenue Engine in Logistics with Kara Smith Brown
Supply Chain Connections
31 minutes
7 months ago
Building a Revenue Engine in Logistics with Kara Smith Brown
In this episode, Kara Smith Brown, Founder and CEO at LeadCoverage, joins Host Brian Glick, CEO of Chain.io, to break down how logistics companies can build go-to-market engines that are precise, scalable, and grounded in what actually moves the needle. They cover:
* How to build a revenue engine that focuses only on customers you can actually help
* The difference between having a controversial POV and having a useful one
* What intent data actually is (and why supply chain companies are finally catching up)
* Why logistics marketing has to stay grounded in the physical movement of goods
* How strong partnerships can accelerate growth without burning out
Kara Brown is the Chief Executive Officer at LeadCoverage. In 2017, after senior roles at SEKO Logistics, OHL (now Geodis), and Rubicon Global, she co-founded LeadCoverage with Will Haraway to bring modern go-to-market strategy to the logistics industry.
Read The Revenue Engine [https://therevenueengine.com/#:~:text=Kara%20Brown%20is%20the%20Chief,release%20%5BNYSE%3A%20ECHO%5D.]
Connect with Kara [https://www.linkedin.com/in/karasmithbrown/]
Connect with Brian [https://www.linkedin.com/in/briansglick/]
Follow [https://www.linkedin.com/company/chain.io]Chain.io [http://chain.io/] on LinkedIn [https://www.linkedin.com/company/chain.io]
Supply Chain Connections
In Supply Chain, relationships come first. Learn about the unique Supply Chain Connections that make up the Chain.io partner and customer ecosystem.
Each of us has a unique journey through this industry. In each episode we focus on the individual, learning about how they got into the industry, what made them stay, and how they're overcoming the industry's biggest challenges.
