On our 4th episode we take a look at the "dark art" that is Social Value! Why it's important and how how you can clearly communicate your impact once you've measured it. You'll hear from our co-founder Nickala on why it's essential to invest time in exploring your social impact, how you can do it and some of the benefits from gaining recognition to more funding. We're also joined by Kat Luckock from Share Impact the go-to impact strategist and business coach for Social Entrepreneurs. Kat shares her years of experience working with social enterprises measuring social impact and why it's vital for social enterprises to look beyond grant funding to secure a sustainable future. And back for more Marketing gems is Grace from Yellow Jigsaw on some top tips for how to effectively communicate your impact once you've measured your Social Value.